Planning the Fundraiser-Sale

How We Planned the Fundraiser-Sale

Five main parts to running a successful sale are:

Advertising the sale to prospective buyers
Making sure an order has arrived by the time you run the sale
Enlisting an adequate number of volunteers to staff the sale (and consequently, building momentum around the sale and Belaku’s mission)
Ensuring proper monitoring systems around the money and products
Ensuring that volunteers are on-message about what Belaku does and why it is unique

1. Advertising the sale to prospective buyers

2. Making sure an order has arrived by the time you run the sale

3. Enlisting an adequate number of volunteers to staff the sale

Mention the Belaku sale at prior student group events
Partner with groups that may have an implicit interest (e.g. the Indian student organization, a global health student group)
Sororities, fraternities, high school students, or volunteering student groups are also good sources for volunteers
Use Doodle.com to manage volunteer schedules (may have to prod people in-person to sign-up on Doodle, though)

4. Ensuring proper monitoring systems around the money and products

Stress the protocol to record receipts and verify cash envelope amount at end of shift
Decide beforehand where to store products before and after sale (preferably somewhere near the sale, especially for a multi-day sale)
Make sure that people are there at beginning and end of day to transport products, pack up, and store money and products safely
Have one person’s phone number available in case of emergencies
Encourage information-sharing between volunteers on different shifts

5. Ensuring that volunteers are on-message about what Belaku does and why it is unique

Inform volunteers of one-page flyer, online pictures, and other materials to make the effort seem more tangible and encourage “buy-in”
Create 30-second and 90-second talking points to make sure volunteers are not making up ideas about what the Belaku Trust does or how it helps

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